Orange Guus Customer Event
It's a tradition. Crazy-for-soccer TMC invited prime customers with a crush on soccer to its home course, the PSV Stadium. In a crowd of 30,000 fans all dressed in orange, they watched the World Cup match of the Dutch against the Australian squad, followed by a concert for this audience by the popular Dutch singer Guus Meeuwis. The stadium’s restaurant Avant-garde served a fine diner.
The soccer team won in Brazil. Guus played for the crowd in a home match, and, that night, Avant-garde seemed to be a living room for TMC's customers. In a joyful orange-lit environment many topics crossed the tables, ideas were exchanged and bonds tightened closer.