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Blog: ‘Top-3 of interesting news, trends, facts and figures for our Brainport region’

Let me share with you what I am convinced are interesting topics for our Brainport region. In order to be able to give you a summary of the most interesting topics, I made a personal top-3 of interesting news, trends, facts and figures for our Brainport region, to share: (1) Industry 4.0, (2) Intelligent cities, (3) Smart collaboration.


1. Industry 4.0 – inspired on stories by Birgit Ginzler and Paul Trompisch

Urbanisation is a big challenge for the city of Vienna. Today Vienna counts 1.8 million citizens, but this number is expected to grow toward to 2.2 million citizens in 2050. Where are these people going to live? What effect will this have on climate change? How should transport and mobility be organized?

‘Smart City Wien’ is a living strategy based on three pillars: (1) Quality of Living, (2) Innovation, (3) Resources. The strategy has been adopted by the city council and all its departments. Each department needs to achieve their personal goals to 2050.
Such a development also means a lot of changes within the manufacturing industry. You want to be able to deliver all these people their personal ordered products within a short amount of time. Therefore, technical integration is involved within manufacturing and industrial processes.

Manufacturers need to have smart development, smart production, smart service and in the end customer success. All of these things need to happen real time, through machines communicating with each other within the factory. Overall, added value should be created throughout the whole supply chain.

As a result, new business models are developed considering the following basic elements:
(1) Flexibility: from mass production (is series) to small batch production with high variance.
(2) Individualization: mass customizations requires ad hoc and agile planning and production.
(3) Integration: rapid communication within the factory based on web technologies: Internet of Things.
(4) Qualification: decision makers need to be informed real time to make the right decision: Data Science.


2. Intelligent cities – inspired on stories by Artur Ochosjki and Ferenc Pongracz

‘Smart cities’ is a hot topic at the moment. Partly because of urbanisation, as mentioned in the paragraph above. But also because of climate change and globalisation. Within our global world, where we are living in networks. A world where more and more innovative services are provided. Services that fit our sharing economy such as Uber, AirBnB, Peerby and Deliveroo. Services that are based on IT platforms.

Changes are ahead. In 2010, according to Forbes, the world’s biggest companies (excluding banks) are mainly Oil & Gas multinationals. Within five years this has changed. Number one on this list in 2015 was the IT multinational Apple, together with IT services companies AT&T and Verizon Communications.

2010
1 General Electric
2 ExxonMobil
3 Royal Dutch Shell
4 BP
5 PetroChina

2015
1 Apple
2 ExxonMobil
3 Toyota Motor
4 AT&T
5 Verizon Communications

Within our world there is a switch in logic from product-orientation to service-orientation. This service-orientation requires an enhanced co-production model with active participation of the consumer. For example Peerby, a Dutch start-up company that provides a network platform. At this platform I can borrow a drill from my fellow citizen and I can loan my party tent to someone else in the city.

‘A smart city is an urban development vision to integrate multiple information and communication technology (ICT) and Internet of Things (IoT) solutions in a secure fashion to manage a city’s assets’ – Wikipedia. But, the smart-ness of a city could maybe better be defined by the level data use, artificial intelligence and what can be achieved as output. An intelligent city depends on its citizens. The intelligence of the city is determined by humans and what ideas they come up with, based on the retrieved output. How intelligent is your city? What services vitalize your city? Being intelligent is for humans.


3. Smart collaboration – inspired on a story by Ferenc Pongracz

Innovation strategies has been changing over the last years. In the past, close innovation was most often used. In this approach, companies chose to develop within the company and in a later stage use a marketing strategy to present the innovation to the world. Then, open innovation became the new strategy. This strategy was followed by the strategy of innovation networks. Today the following strategy is coming up: ecosystem centric with innovation networks. This approach is similar to a business development or startup method.
Within this ecosystem centric innovation network it is important to be aware that there is a quintuple-helix present. Maybe you were already familiar with the well-known triple-helix (Government – Academic – Industry) structure? You now know that a new version evaluated.

This quintuple-helix consists of the following building blocks:

  • Government
  • Academy
  • Industry
  • Citizen
  • Collaboration

‘Collaboration’, the fifth building block, is new. If you want to know how and what contains collaboration within your organization it is important to answer several questions, such as:

  • Are there clusters? And, if yes, how active are these clusters?
  • Do I have a collaboration strategy?
  • Do I have a concept tool?
  • Do I have incubators?
  • Do I feel I have a good collaboration?

This last question, about feeling the good collaboration, has everything to do with measuring the sentiment. This can be done with help of big data sources. For example, your clients answer the question: ‘How happy are you with your transport choice?’ This sentiment is measured on Facebook. Social Media tools such as Facebook are able to measure the sentiment. As a consequence, statistical data sources are becoming more and more unreliable. At the same time, big data sources are becoming more and more reliable. An interesting development. Don’t you think?

Overall, I am convinced that the above described developments industry 4.0, intelligent cities and smart collaboration will influence our world and daily business. In what way they will influence us, we don’t know yet. Is that a bad thing? I don’t think so. Do you need to take action? I don’t know. You decide how you act and when. Do you want to know more about how to take action within your ecosystem?

Lotte Geertsen


Missed part 1 of Lotte’s blog? Here you can read it.


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